Petly

Petly is a pet-focused social app concept designed to create a calm, joyful space for pet owners. The project explores emotional tagging, lightweight interactions, and friendly visual systems that keep discovery simple and pet-centered.

  • Role: Product Designer (UI/UX)
  • Duration: 1 month
  • Objective: Design a calm alternative to noisy, people-centered social platforms
  • Result: A high-fidelity, emotionally expressive social app prototype
Visit Prototype
Finalized splash page design Finalized login page design Finalized home page design Finalized comments page design Finalized reactions page design Finalized messages page design Finalized search page design Finalized notifications page design

What is the problem?

Pet owners love sharing their pets online, but most platforms are noisy and people-focused. There is no easy way to express pet moods, discover content by vibe, or enjoy a drama-free feed. Petly addresses this by creating a calm, pet-only space where every interaction centers on animals.

What is the goal?

Petly is a lightweight social app built around emotional tagging and calm discovery. Users can post with mood, location, and reason tags, explore vibe-based feeds, and browse pet profiles in an experience designed to feel joyful, relaxed, and entirely pet-centered.

Research Insights

I reviewed platforms like Instagram and Reddit and conducted 10 user interviews to understand gaps in pet-focused sharing. Existing platforms felt cluttered or lacked emotional context, while users consistently asked for a calmer, pet-only space with mood-based tagging and discovery by vibe.

Jay — The Dog Dad

Jay, 34, shares outdoor adventures with his Golden Retriever and enjoys connecting with other dog owners, but avoids noisy, drama-heavy platforms in favor of genuine, community-driven spaces.

  • Motivations: Connect with big-dog lovers
  • Barriers: Impersonal interactions

Nina — The Cat Mom

Nina, 28, enjoys sharing aesthetic, mood-driven moments of her cat and prefers intimate, pet-focused environments over cluttered, off-topic social feeds.

  • Motivations: Pet-focused feed
  • Barriers: Off-topic content
1

Design Process

The design focused on creating a calm, emotionally expressive experience by simplifying interactions, prioritizing mood-based sharing, and using iterative sketches and low-fidelity flows to avoid overwhelming users.

2

Visual Evolution

I began with low-fidelity wireframes to establish structure and flow, then moved into high-fidelity designs using a soft, friendly visual system inspired by pet moods. The final screens balance clarity and warmth across key flows such as Home, Posting, Search, Profiles, Messages, and Notifications.

wireframe 1 wireframe 2 wireframe 3 wireframe 4 wireframe 5 wireframe 6
3

Interactive Prototype

I connected all key screens in Figma to create a clickable prototype that tested the full user journey, helping refine navigation, transitions, and micro-interactions while validating the overall flow of the app.

Petly Prototype Map